Link your news panel to comparison sites or at least positive AND negative reviews so that we can judge whether it's worth installing this security software. If your product is good you shouldn't be afraid to do this

There are so many security packages out there it's often very hard to decide where to spend your dollars. The big names always tend to get in the top places on comparison sites, but this doesn't necessarily mean they are the best becasue there is the brand name sympathizers who always stick with a particular brand (nothing wrong with that), or those who will pick the number one spot becasue thery believe everything they read. Linking to both pro and con sites for reviews as well as all the top comparison sites would in my view show that you trust your own software.